Healthy Sinuses

USP Zdrowie asked us to develop innovative tools that will reinforce the position of Ibuprom Zatoki as the expert among sinus pain relievers. We came up with a ground-breaking project that combines the power of social media and mobile marketing.

CLIENT
USP Zdrowie
IMPLEMENTATION DATE
September 2012
ELEMENTS
Creative concept, branding, strategy, design
PROJECT
Zdrowe Zatoki application
PLATFORMS
Mobile
CHECK IT OUT ON-LINE
zdrowezatoki.pl

Healthy Sinuses Spot

We’ve based the communication on an extraordinary event: a travelling medical office – Gabinet Zdrowych Zatok (Healthy Sinuses Spot). Consumers were invited to determine the route of this mobile diagnosing facility through digital communication channel. The appealing “battle of the cities” creation and the unique value of free examination attracted thousands of visitors. Furthermore, an ordinary TV spot was replaced with specially prepared recordings taken at the Healthy Sinuses Spot.

Mobile application

We’ve also designed an app that allows self-examination of sinuses. So far it’s been downloaded by 16 000 users, who obtained a tool to support their health and a medium that keeps them in touch with the brand.

16 000 people have downloaded a tool that supports their health