Vigor UP!

During the launch of a new dietary supplement Vigor UP!, USP Zdrowie asked us to create a campaign that would emphasise the energy boosting effects of the product. We came up with the idea of a friendly sloth, that with a little help of Vigor UP! gathers the agility of a meerkat.

CLIENT
USP Zdrowie
IMPLEMENTATION DATE
February 2014
ELEMENTS
Creative concept, branding, strategy, design
PROJECT
Vigor UP!
PLATFORMS
TV, Internet
CHECK IT OUT ON-LINE
vigorup.pl
600 000Views on YouTube
230 000brand website views

Campaign

Since the campaign was addressed to young and active people, we chose Facebook, Vigor UP! brand website, viral actions and co-operation with bloggers as the main channels of communication.

Video

To make consumers familiar with “the Vigor UP! effect”, we decided to make a sloth the main character of our 30-second viral spot. The sloth was very well welcomed and attracted nearly 600 000 YouTube users to view the viral video.

During the campaign, Vigor UP! fanpage has gained over 10 000 fans, while the dedicated website was visited over 230 000 times.