Eular Conference

An innovative communication project designed for Rheumatologists in Poland as part of the EULAR 2015 Congress in Rome.

klient
Connectmedica
Data wdrożenia
2015
Elementy
Strategy, Idea, Implementation
Projekt
Highp
Platformy
Mobile, desktop
Zobacz on-line
www...

EULAR 2015 is Annual European Congress of Rheumatology. Rome, Italy.

Project Objectives.

Brand Awareness:
Present AbbVie as an innovative company that meets and exceeds the expectations of doctors.

Innovation:
Supply attendees and remote attendees with high-quality conference materials from the EULAR conference using an innovative communications channel (video messaging)

Effectiveness:
Reach a minimum of 45% of doctors from the selected target group. Achieve at least 70% of doctors’ satisfaction regarding the provided materials.

Overall:
Build a solid foundation for future promotional campaigns among doctors.

156

Rheumatologists were invited to take part in the project.

36 in Rome.
120 following the conference in Poland.

1008

Messages were distributed to physicians.

Outstanding results

88
%
avg
Instant positive feedback
51
%
avg
Message open rate
Among all recipients

vs 20% open rate achieved by email according to MailChimp Stats 2015

57
%
avg
Attachments open rate
Among recipients who have opened the message

vs 5% open rate of attachments in e-mail campaigns according to MailChimp Stats 2015