Present AbbVie as an innovative company that meets and exceeds the expectations of doctors.
Supply attendees and remote attendees with high-quality conference materials from the EULAR conference using an innovative communications channel (video messaging)
Reach a minimum of 45% of doctors from the selected target group. Achieve at least 70% of doctors’ satisfaction regarding the provided materials.
Build a solid foundation for future promotional campaigns among doctors.
Rheumatologists were invited to take part in the project.
36 in Rome.
120 following the conference in Poland.
Messages were distributed to physicians.
vs 20% open rate achieved by email according to MailChimp Stats 2015
vs 5% open rate of attachments in e-mail campaigns according to MailChimp Stats 2015