Center for Health

Innovation on a European scale and the most spectacular project we’ve worked on. Center for Health is a unique project, created within the frameworks of Designed for Health programme.

CLIENT
USP Zdrowie
IMPLEMENTATION DATE
August 2013 - November 2015
ELEMENTS
Creative concept, branding, strategy, design, logistics
PROJECT
Center for Health
PLATFORMS
POS, Press, Event, PR, Internet, Outdoor, TV

The vibrant research we’ve conducted has shown the meaning of direct and active contact with consumers. This is when we’ve decided to combine the newest technologies, knowledge of specialists and the energy of health passionates, and offer our society a completely new perspective on health. The 3 year programme aims to communicate about all features of healthy living.

The place

Center for Health is a 400 m2 mobile area, where the latest technologies meet design, science and art to change our society’s perception of health.

Until now, the Center has visited Warsaw, Gdańsk, Sopot and Wrocław; each time we’ve managed to fulfil our unique goals.

Pavilions

Center for Health comprises of two enclosed areas, a white and a green pavilion, and a patio between them. Each of these sections has a specific function and is supplied with innovative tools to educate and entertain.

Modern tools installed in the green pavilion give visitors a chance to examine their bodies in 29 dimensions. Each of the guests can find out about functioning of their body and receive useful tips that can help them improve on their health’s condition. The white pavilion is filled with interactive screenings that give the visitors truly immersive experience. The space surrounding the Center for Health is where all the social get-togethers happen. These include group trainings, cultural meetings and discussions about fashion, psychology and diet.

So far, Center for Health has been visited by

50 273 guests

During 215 days of the show

Effective communication

Connectmedica is also responsible for Center for Health communication. We’ve noted nearly 72 000 visits on Center for Health website. The activities on Designed for Health Facebook fanpage are followed by over 100 000 users and we keep on getting more and more attention from media. Until now there’ve been over 3000 publications about our initiative, meanwhile the number of visitors of the Center itself reached 50 273!

Productive co-operation

The overall success of Center for Health is owed to proficient communication, mutual trust and absolute dedication to the project of both USP Zdrowie and Connectmedica.

I was really impressed by Center for Health. It hits the bull’s-eye!

Mateusz Kusznierewicz