Asco Conference

„Onconews” - innovative communication project for HCPs in Germany.

ASCO is an annual congress organised by the American Society of Clinical Oncology. The meeting brings together over 30,000 professionals from around the world which makes a great opportunity to discuss treatment modalities, new therapies and ongoing controversies in the oncology field.

Client
Celgene
Implementation date
2017
Elements
Strategy, Platform, Implementations, Medical content production
Project
ASCO Highlights / Conferencing
Platforms
Highp Engagement Platform

Project objective

Delivering highlights from ASCO prepared by Key Opinion Leaders to nearly 300 physicians from Germany.

Through dedicated service Onconews we were delivering information about the event directly from Chicago to almost 300 German oncology professionals. We used multichannel communication Highp which is very convenient, direct and fast and includes video messages. We were cooperating with Key Opinion Leaders who were participating in ASCO and preparing the most interesting highlights presented during the conference.

Read more about Highp Engagement Platform capabilities behind this project

www.gethighp.com

Results

291
HCPs
in „onconews”
81%
Attachements
opened by HCPs
video
Highest ranked
72% of HCPs ranked video with KOL highest
1164
Sent messages
before, during and after conference

ASCO Chicago 2017

Connectmedica's Consultant deliver complete production of medical content - on site in Chicago, USA.